Cars and Oils Interlinked for Green Development 20120410

The much-anticipated 2012 Beijing International Automotive Exhibition was held at the China International Exhibition Center on April 23. The progress of China's independent innovation in engine technology and the development of the automotive aftermarket, including lubricants, became topics of public focus, and in both fields green energy saving became the key word of development.

Cars and oils interlinked, with the automotive aftermarket in the ascendant
As China's automotive industry has continued to mature, China's vehicle consumption has ranked first in the world in both production and sales for two consecutive years. This booming momentum has also spurred the prosperity of the automotive aftermarket. As an important link in the automotive industry chain, the lubricant industry has risen rapidly on the tailwind of the development of the automotive industry chain and has built up strong momentum for further growth.

The development of the automotive industry has driven the lubricant industry upward, and both vehicle manufacturers and the market have set higher requirements for the development of lubricants. A large number of domestic national brands, including Kunlun Lubricant, have risen rapidly, committing themselves to supporting China's automotive industry and providing vehicles with the best lubricating products as their important mission.

At the same time, this booming momentum of China's automotive industry has also directly driven the expansion of China's lubricant market. In 2010, China's apparent lubricant consumption reached 10.813 million tonnes, accounting for about a quarter of total global lubricant demand. But experts are both pleased and worried about this situation: is it rapid development, or a challenge to a resource-conserving society?

Rational lubrication, the general trend of optimal resource allocation
Today, as energy becomes increasingly tight and consumption demand keeps rising, the proposition of corporate average fuel consumption limits has come into focus for the industry and society, and automotive energy consumption has brought a great test to the energy supply of society as a whole. Over the years, Kunlun Lubricant has consistently insisted on optimizing lubrication concepts, put forward maintenance instead of repair, advocated rational lubrication in society and guided consumers to choose suitable lubricants according to vehicle conditions, road conditions, climate and emission standards, committing itself to promoting the transformation of lubrication concepts and methods across the whole industry and to advancing resource conservation and continuous progress in vehicle maintenance technology.

Relying on the strong scientific research strength of the two major research centers in Dalian and Lanzhou, Kunlun Lubricant focuses on independent innovation and attaches great importance to coordinated development with partners in the automotive industry chain. By establishing joint laboratories and key laboratories and carrying out industry-academia-research cooperation, it continuously strengthens forward-looking and in-depth cooperation with vehicle manufacturers, related industry associations and universities. The progress of China's lubricant technology has truly brought into play the role of the bone marrow of the automobile. In addition, Kunlun Lubricant attaches great importance to technological optimization and has launched a series of environmentally friendly, energy-saving green lubricants suitable for environmentally friendly fuels and high-grade energy-saving vehicles, boosting the social application of environmentally friendly fuel vehicles in China and helping China's automotive industry achieve its environmental protection and low-carbon development goals.

In 2010, Kunlun Lubricant Company and the Society of Automotive Engineers of China jointly compiled the Commercial Vehicle Lubrication Guidelines, and they are now jointly organizing the formulation of the Lubrication Guidelines for Passenger Vehicles. The release of these guidelines has greatly advanced the popularization and promotion of the concepts of scientific oil use and rational oil use among commercial vehicle and passenger vehicle users and has also strongly supported the spread of the green lubricant consumption concept among the public.

Kunlun strongly supports the China Heart, cheering on the dream of a green automotive power
Moreover, many attentive people noticed that at this auto show the winning engines of past editions of the Kunlun Lubricant Cup China Heart Top Ten Engines selection appeared in robust form, with China Heart, green wind becoming the main theme of this selection event and energy-saving indicators receiving ever greater attention. On the journey from a large automotive country to a strong automotive power, the rapid progress of independent brand engine technology in China has made an indispensable contribution.

Kunlun Lubricant has supported the China Heart Top Ten Engines selection throughout for three consecutive years, hoping that through its own unremitting pursuit of high lubricant quality it can inject surging power into the China Heart and cheer on the green dream of a strong automotive industry. At the same time, Kunlun hopes that through this platform it can share and exchange information with industry chain partners on innovation in engine technology and changes in oil demand, so that they can advance hand in hand along a path of sustainable development that is energy-saving, safe and environmentally friendly.