Kunlun Lubricant's Independent Brands Become an Engine of Market Development

Tianrun and Tianwei, the main independent brands promoted by Kunlun for vehicle lubricants, both achieved strong monthly average sales in the first ten months of this year. By the end of October, the two brands had a total of 779 contracted distributors and 16,465 registered retail outlets.
As a high-tech product, lubricant not only imposes high requirements on processes and formulations but is also strictly matched to different machines, driving conditions and driving styles. The R&D and technological innovation of lubricants play a crucial role in market promotion and market share.
In recent years, PetroChina Lubricant Company has attached great importance to innovation in proprietary technology and used it to drive the research and development strength of its entire product line. Relying on analytical instruments and experimental equipment at the international advanced level and making full use of various high-quality base oil resources that account for 60 percent of domestic resources, the company has developed a series of flagship products with international advanced levels and independent intellectual property rights.
Tianrun and Tianwei, the main independent brands promoted by Kunlun for vehicle lubricants, have been positioned since their launch as terminal products for the high-end market and short-channel sales, with technical indicators reaching first-class domestic levels. Thanks to their stable quality, reliable performance and high cost-performance ratio, the two lubricant series are widely recognized by distributors at all levels and by consumers. Since the start of this year, Kunlun Lubricant has made considerable progress in total sales volume, retail outlet development, and brand awareness and influence.
To date, Kunlun Lubricant series products have achieved direct oil supply to dozens of large domestic automakers, including Shanghai Volkswagen, Chang'an Suzuki and BYD, with supply varieties covering both diesel engine oils and gasoline engine oils.
It is understood that PetroChina further increased its sustained investment in Kunlun Lubricant research and product upgrades this year. At present, a series of salicylate formulation products with independent intellectual property rights has been newly launched, and products such as vehicle gear oil won a second prize of the National Invention Award. With two major R&D centers in China's lubricant industry and a vehicle oil laboratory representing the top domestic level, PetroChina Lubricant Company will further increase the research, development and cultivation of independent brands, firmly grasp the favorable opportunity presented by China's vehicle output surpassing ten million units and the spread of family cars, and develop more and higher-quality branded vehicle lubricant series, providing users with more high-value-added products featuring good energy-saving and consumption-reducing performance and outstanding lubrication performance.