The 2017 Annual Performance Car Awards Ceremony Dazzles with Stars and Is About to Lift Its Veil

The much-anticipated Kunlun Lubricant · 2017 Annual Performance Car Awards Ceremony will lift its veil on January 11 at Beijing Star Film and Television Park. As the title sponsor of this ceremony, Kunlun Lubricant joined hands with CATARC to create the strongest lineup in the automotive field. The ceremony is divided into 5 chapters and includes, besides a guest red-carpet show, 3 authoritative releases, 6 rounds of awards and 7 major artistic performances. Many star celebrities will take the stage to join in witnessing the birth of honors. One can say that this year’s ceremony achieved unprecedented innovation and breakthroughs in content excitement, watchability and participation.
Many mainstream brands shortlisted: the “automotive Olympics” welcomes its annual ceremony
The in-depth cooperation between Kunlun Lubricant and CATARC, and Kunlun Lubricant’s role as the ceremony’s exclusive title sponsor, are precisely based on the huge traffic and quality content accumulated by the CCPC’s deep cultivation of the automotive field. The Kunlun Lubricant Cup · 2017 China Car Performance Competition (CCPC) unfolded in Karamay, Yancheng · Dafeng and Yakeshi, testing vehicle performance under high-temperature, humid and extreme-cold road conditions. As a national Class-A automotive event and the only domestic event using unmodified production cars as competition vehicles, it received focused attention and active participation from many automakers as soon as it was launched. In 2017 the number of participating companies and models of the CCPC reached a new high: the event selected more than 40 representative models from popular market models, and randomly drew competition vehicles from 4S stores around the country, judging the true performance of vehicles in a competitive format.
The Kunlun Lubricant · 2017 Annual Performance Car Awards Ceremony, based on the real test results of the CCPC and also introducing strict expert evaluation results, selects products with strong practicality, outstanding performance and reliable quality to receive individual performance and comprehensive performance gold awards respectively, reflecting the outstanding advantages of vehicles in an all-round, multi-angle way and giving consumers a clearer understanding of vehicle classification while they pay attention to various models. Therefore, the influence of these selection results goes beyond the automotive world and will become an important guide for consumers choosing and buying cars.
The ceremony’s “starlight” is dazzling, with live coverage by mainstream media
Through the four chapters “Tribute, Responsibility, Honor, Leadership,” the 2017 Annual Performance Car Awards Ceremony jointly presents Chinese national industry and the “automotive Olympics” carnival, thereby promoting the positive energy of the new era. Besides the revelation of awards, many stars from the entertainment world, including Guan Mucun and Yang Hongji, will gather at the ceremony to perform golden songs of the era and sing out the main melody!
Guan Mucun was a leading Chinese mainland mezzo-soprano singer and a national first-class actress in the 1970s and 1980s. Her songs such as “Playing the Tambourine and Singing,” “Toast Song” and “The Grapes of Turpan Are Ripe” are household names and have become the remembered sound of an era. “Playing the Tambourine and Singing” in particular reveals people’s lofty aspirations of loving their hometown and building the motherland, showing people’s yearning for a better life. Who knows which golden song Guan Mucun will sing at the ceremony — let us wait and see!
Yang Hongji, a Chinese bel canto singer, has successfully performed a large number of highly difficult works, demonstrating superb singing skills and leaving behind unforgettable classics, the most famous of which is “The Rolling Yangtze River Flows East.” At this ceremony, his appearance will be a surprise! In addition, well-known artists and groups such as Yan Yidan, Xu Yina, the Ergun Band and Deng Wenxin will also give wonderful artistic performances at the ceremony and jointly witness the crowning of the champions.
It is understood that this ceremony covers both online and offline with a full range of interactions: China Traffic Radio (listening frequency: FM99.6) will conduct corresponding spoken pre-heating at multiple times throughout the day during the ceremony and open two special features to support the activity; by listening to the programs and joining radio interactions during this period, listeners can even win fuel cards provided by Kunlun Lubricant. Many authoritative media, including Tencent, LeSports, Yizhibo, Youku Live, NetEase and Sohu Qianfan Live, will also broadcast the awards live throughout the day of the ceremony; for details, everyone can keep up to date through Kunlun Lubricant’s official WeChat account.
This year’s awards ceremony will also release the Kunlun white paper, the consumption guide and the automotive performance white paper, using them as a link to guide the future direction of the industry. The Kunlun Lubricant · 2017 Annual Performance Car Awards Ceremony is destined to be a star-studded “automotive Olympics” carnival, a grand banquet “saluting” China’s national auto industry!
Through the whole journey, dazzling you with brilliance; the honor is born, waiting for you to witness. On January 11, be there or be square!