Wang Ling Visits the Yunnan Area of the Southwest Sales Branch for Research

On June 11 and 12, General Manager Wang Ling visited the Yunnan area of the Southwest Sales Branch for research, visiting core Tianrun end users and holding discussions with all the area's staff and some distributors.
On June 11, in the Yunnan area of the Southwest Sales Branch, Wang Ling held a discussion with all the staff, learning in detail about front-line employees' work and life and carefully hearing work reports from the area's automotive oil and industrial oil business staff. Wang Ling exchanged views with sales representatives on the problems raised and gave detailed and specific answers on difficulties and problems encountered in building core Tianrun end users and in industrial oil market sales and technical service, and also gave instructions on market planning for automotive oil diamond distributors and cooperation with the provincial company.
He pointed out that automotive oil sales is the company's key work, and the focus of automotive oil sales work is premium oil, so the branch must strictly follow the requirements of the 'five indicators' in planning automotive oil channels and promoting the market; in setting distributor tasks the branch should avoid simply allocating volumes and instead study target volumes together with distributors and jointly draw up the methods and measures to achieve the goals; and industrial oil sales work should make full use of the company's technical advantages and carefully study development cases in different industries, while customer management cannot be simple and casual but should be detailed and refined, with complete customer files established and continuously accumulated and passed on.
On June 12, Wang Ling held a discussion with some distributors in Yunnan, carefully listening to the questions and suggestions raised by industrial oil and automotive oil distributors and answering one by one such issues of concern as grease quality problems, adjustment of product line planning and deep enterprise development. The distributors said that Kunlun Lubricant's management is becoming ever more standardized and its requirements of them ever higher, and that in the course of development they need to keep raising their own companies' overall strength to adapt to the needs of the Lubricant Company's development and changes. Wang Ling said that, in the face of the current new normal economic situation, he hoped the Lubricant Company and all distributors would jointly shoulder the responsibility for market development and maintenance and work as one to safeguard the 'Kunlun' brand's good market image.
Finally, Wang Ling stressed that the sales departments should quickly unify the content and template of customer files and improve them by category and level, eliminating simple customer information sheets and keeping sorted records even for enterprises below 30 tons. In the current market, where opportunities and challenges coexist, everyone should work as one and do their utmost to complete the sales tasks assigned by the company this year.
Relevant staff of the company's Human Resources Division (Organization Department of the Party Committee) and the Automotive Oil Department accompanied the research visit. (Reported by Peng Xu, Southwest Sales Branch)