Company Launches 'I Am a Kunlun Person, I Love Kunlun Oil' Campaign

On April 17, the company held a video conference to launch the 'I am a Kunlun person, I love Kunlun oil' campaign.
At the meeting, Chief Accountant Sun Yanbo read out on behalf of the company the implementation plan for the campaign, clarifying its main forms, content and specific steps.
Party committee secretary Xu Yuanke gave a mobilization speech, stressing the necessity of the campaign; requiring all units and departments to focus on key points and solidly advance the campaign in depth; and requiring careful organization to ensure it produced solid results. He made clear that the purpose of the campaign is to earnestly implement the spirit of the company's work conference, establish brand awareness, deepen understanding of the Kunlun brand and culture, strengthen the sense of urgency and responsibility for development and unite everyone in striving to fulfill this year's goal of total sales of 1.734 million tons and profit of 300 million yuan. He pointed out that in the first quarter the company overcame the effects of unfavorable factors such as slowing economic growth and fierce market competition and achieved a gradual improvement in business operations, during which everyone put in a great deal of effort and hard work, achieving relatively good results despite large external adverse factors. Yet judging by completion of budget indicators, first-quarter total sales did not keep pace with the budget. In terms of enterprise operations, much remains to be improved and raised in production management, equipment management, marketing, corporate culture and team building. Carrying out the 'I am a Kunlun person, I love Kunlun oil' campaign is precisely to discuss and analyze seriously, establish a sense of responsibility about 'what should I do in my post', start from oneself and from the work of one's own post and unit, find gaps, set measures, pool wisdom and strength from all sides, stimulate the enthusiasm of the broad ranks of employees for enterprise and entrepreneurship, firm up confidence in development and strengthen the determination and ability to resolve conflicts and overcome difficulties so as to ensure achievement of performance targets. He set out key arrangements for the campaign's form, with 'big discussion' as the main thread and the 'four vehicles' activities to be carried out well, and required all units to attach great importance to it, organize it carefully, control the process well and ensure its effectiveness.
At the close of the meeting, General Manager Wang Ling stressed that this campaign is an important one for advancing the 'internalization of the brand' and making the Kunlun brand sink deep into the hearts of Kunlun people. He pointed out that the brand strategy is an important company strategy. Among PetroChina's products, lubricants are the vehicle most suited to brand building, and we should unshirkably shoulder the heavy responsibility of PetroChina's brand building; this is the responsibility and obligation of every Kunlun person. He stressed that a brand is the result of an enterprise's own behavior and long-term behavior, accumulated day by day. This campaign is exploratory and innovative work on brand building by the company's Party committee; the Party, administration, labor union and youth league should work as one, and through the campaign establish awareness of building the brand well, with every employee keeping to their post and doing their own job well. All units should strengthen leadership, closely combine the campaign with this year's Party committee thematic education activities and do all work well. They should publicize widely and mobilize full participation, so that every employee understands what the Kunlun brand is, what its core value is, what the brand architecture is, and what each post can do for the brand and how. All units should coordinate overall, combining the campaign with production and operations, Party building, thematic education and daily work, making clear that the basic starting point of every post's work is whether it adds luster to the brand, advancing solidly and achieving real results.
Members of the company's leadership team, the assistant to the general manager, deputy chief engineers, personnel at assistant level and above in each division, cadres at deputy section level and above in each secondary unit, team leaders at production plants (holding companies) and staff of the business divisions of sales branches attended the meeting. (Reported by Wang Jianwen, Party and Mass Work Division)?