Company Launches the 'Discovering the Most Beautiful Road of Life' Roadshow

On March 16, PetroChina Lubricant Company launched the large-scale Kunlun Tianwei roadshow 'No Place Beyond Its Reach: Discovering the Most Beautiful Road of Life' in Guangzhou. The campaign innovates the brand promotion model, faces the end market directly, conveys care to consumers and demonstrates responsibility to society and the environment, focusing on raising the awareness and reputation of the 'Kunlun' brand.
Since the birth of the 'Kunlun' brand, it has kept deepening its business transformation and realizing the shift from resource supply to brand operation; total sales have continued to grow, the product mix has kept improving and market competitiveness has kept strengthening, and Kunlun Lubricant has become an outstanding representative of national brands.
By caring for truck drivers, this campaign builds them a platform to show themselves, encouraging them to share photos and their lives and attracting public care and attention for this group. During the roadshow, Kunlun Lubricant will focus on promoting its high-end Kunlun Tianwei diesel engine oils, which offer strong power, safety and stability, and energy saving and environmental protection. Among them, the independently developed GL-5+ super-heavy-duty gear oil has super-strong anti-wear performance, lasts twice as long as ordinary products and has an oil change interval of up to 100,000 kilometers, helping drivers raise vehicle operating efficiency and save running costs; MTF18 long-life manual transmission fluid not only effectively protects transmission components but also creates a fresh and pleasant driving environment for drivers.
As the curtain rises, the large-scale Kunlun Tianwei 'No Place Beyond Its Reach: Discovering the Most Beautiful Road of Life' roadshow officially begins
Cheering the launch of the campaign
Truck drivers actively take part in the campaign
A truck driver scans the QR code to join the 'take photos, win a truck' activity
Staff of the Central-South Lubricant Branch show Kunlun products up close to truck drivers
Taking Kunlun products home
This campaign will hold 70 stops of caravan roadshows in 26 cities nationwide. Truck drivers taking part use the 'Take Photos to Win a Truck' app to take and upload photos, with a chance to be shortlisted as a truck driver with 'the most beautiful attitude to life'; the final two winners will each receive a truck tractor worth 400,000 yuan. (Reprinted from China Petroleum Daily)