A Powerful Move! Kunlun Lubricant Strikes Up a Rhapsody of the “Chinese Automotive Olympics”

As the new year begins, everything is renewed. At the 2017 Annual Performance Car Awards Ceremony, Kunlun Lubricant won the 2017 China Car Performance Competition Special Contribution Award — both a full affirmation by industry authorities of quality-focused Kunlun Lubricant and the ultimate demonstration of the brand’s quality and market strength. Winning this honor is a milestone witness to Kunlun Lubricant’s brand development in 2017 and the best New Year gift for 2018!
Grasping demand trends and daring to be first in the market
In recent years a subtle change has appeared in the domestic lubricant market: demand for mid- to high-end lubricant products keeps rising, and the whole industry is staging a “winner takes all” phenomenon. Under these market conditions, lubricant brands represented by “Tianrun KR9-T” launched by Kunlun Lubricant have shown great competitiveness in both market sales and brand reputation, becoming the well-deserved protagonist. In 2017, Kunlun Lubricant grasped demand trends, dared to be first in the market and struck hard, lending strong support to the “2017 China Car Performance Competition” and the “2017 Annual Performance Car Awards Ceremony” hosted by CATARC. As an annual event of China’s auto industry, this ceremony is not merely a gathering of the automotive world but also a life-service guide for ordinary people buying cars.
As the world’s largest automobile country, China connects 200 million car owners and has an automotive aftermarket of nearly one trillion yuan. As a leading enterprise in the domestic lubricant industry, Kunlun Lubricant resonates with the development of China’s auto industry, strengthens exchanges and cooperation within the industry chain, is committed to providing extreme and professional lubrication solutions, focuses on product quality, enhances corporate brand value with improved service, and explores a path of service innovation for China’s national brands. On the day of the ceremony, the “2017 China Car Performance Competition Lubricant Testing White Paper,” led by the China Automotive Technology and Research Center with the participation of Kunlun Lubricant, was officially released. To ensure the rigor and accuracy of the oil test results, the high testing standards were applied in accordance with the “2017 China Car Performance Competition Rules,” with the complex process lasting several months and adopting and referring to international, national and industry standards for lubricants. The test results show that Kunlun Lubricant meets international standards for engine oil: besides its basic functions, it can also save energy and fuel, increase internal combustion engine output power, relieve engine operating pressure, and clean and reduce pollution, comprehensively caring for automotive engines.
Withstanding “extreme” tempering to win market trust
It is understood that the “2017 CCPC Lubricant Testing White Paper,” starting from the perspective of what automakers and consumers care about in lubricants, targets the performance requirements of passenger car engine oil in fuel saving, cleanliness, wear and turbocharger protection, and conducts comparative tests between the original factory service oil of the engines of the models entered in the 2017 China Car Performance Competition and Kunlun Lubricant. The white paper’s test environment and background are both based on the 2017 China Car Performance Competition, using a combination of multiple testing methods to make a detailed comparative analysis. These objective and true data have very important reference value for consumers in understanding Kunlun Lubricant’s contribution to engine energy saving, clean protection, friction and wear, and correct selection.
Looking back on the 2017 season, the CCPC set off in summer, passed through highs of plus 40 degrees, crossed treacherous all-road conditions and ended in the extreme cold of minus 40 degrees. As title sponsor of the 2017 CCPC and the event’s only officially designated oil, Kunlun Lubricant accompanied all participating manufacturers and drivers in facing unknown tests and challenges together. Perhaps many people will never face such a harsh driving environment in their lives; yet only extreme conditions can test true strength. It is precisely this tempering in “ice and fire” that makes Kunlun Lubricant unique in the industry.
Tang Zhongping, dean of the Kunlun Lubricant Lanzhou Research Institute, said in an interview: “Lubricant product R&D cycles are long; only with sustained investment can a deep R&D foundation be accumulated and output continue uninterrupted. I believe that with the release of the oil testing white paper, it will further promote and enhance Chinese consumers’ professional understanding of lubricants, guide Chinese car consumers to pay attention to the intrinsic quality of automobiles, promote the application of advanced lubricant technology and industry growth, and provide scientific and effective guidance for the development of the lubricant industry.”
In 2017, Kunlun Lubricant, starting from the perspective of what automakers and consumers care about in engine oil, conducted comparative tests against the original factory service oil of the engines of the models entered in the “2017 China Car Performance Competition,” targeting the performance requirements of passenger car engine oil in fuel saving, cleanliness, wear and turbocharger protection.
Yesterday, the 2017 CCPC lubricant testing white paper was announced at the ceremony. The test results show that Kunlun Lubricant meets international engine oil standards, and its excellent formulation system brings consumers a comfortable driving experience. Using good oil not only protects the vehicle but also saves consumers worry. Besides its basic lubricating functions, Kunlun Lubricant can also save energy and fuel, increase internal combustion engine output power, relieve engine operating pressure, and clean and reduce pollution, comprehensively caring for automotive engines. In the future, Kunlun Lubricant will better shoulder its historical mission, uphold military-grade quality, and cheer on the Chinese Dream of China’s auto industry!
A passionate and vigorous “automotive Olympic arena,” a hall of honor interpreting extraordinary quality and competitive charm… the Kunlun Lubricant Cup 2017 Annual Performance Car Awards Ceremony has now officially come to a close. Do not forget the original aspiration and keep the mission firmly in mind. In the future, Kunlun Lubricant will better shoulder its historical mission, uphold the belief of serving consumers and keep moving forward, stick to military-grade quality, keep innovating, win market trust and cheer on the Chinese Dream of China’s auto industry! We look forward to the opening of the Kunlun Lubricant Cup · 2018 China Car Performance Competition and wish Kunlun Lubricant an even better performance.