Kunlun Lubricants Accompanies You on Safe Journeys – Report on the Zhengzhou Stop of the "2017 Auto Safety China Tour"

Recently, Kunlun Lubricants appeared for the first time at the Zhengzhou stop of the "2017 Auto Safety China Tour". PetroChina's lubricant company took part in the event throughout, focusing together with other enterprises on automotive safety in China and using practical action to safeguard this public welfare campaign on the theme of driving safety. The "Auto Safety China Tour" is hosted by the China Automotive Technology and Research Center; it is the only domestic public welfare automotive safety promotion platform themed on "C-NCAP", conveying the most safety knowledge and being the highest-profile of its kind in China.
Taking the occasion of the event's tenth anniversary, the Jinan Lubricant Sales Branch joined hands with PetroChina's Henan Zhengzhou Marketing Branch and core distributor Zhengzhou Guowei Co., Ltd. to interpret Kunlun Lubricants' philosophy of "care", carrying out targeted brand promotion aimed at drivers while promoting the public welfare activity. A Kunlun Lubricants booth was set up on site, using a backdrop wall and creative giveaway items to attract visitors and promote products; the focus position of the venue – the slogan "Kunlun Lubricants accompanies you on safe journeys" below the main stage – reflected the depth of cooperation between "Kunlun" and the safe driving event.
This activity received strong support from PetroChina's Henan Zhengzhou Marketing Branch: the three service stations under its jurisdiction provided discounted materials for the event, and, based on the geographical location of the main venue, Service Station No. 48 nearby – with high gasoline sales, heavy customer traffic and a "Chexiangjia" terminal on site – was selected as the publicity sub-venue, where a promotional gate for the Auto Safety China Tour was set up and activity experience vouchers were distributed to refuelling customers. At the same time, a publicity board for PetroChina's "Kunlun Haoke Ten Benefits Campaign" was set up at the main venue of the safe driving event, and leaflets for the campaign were distributed on site, achieving mutual traffic flow between the venue and the service station.
On site, engineer Zhang Jinlong of Kunlun Lubricants gave a popular science presentation to car owners covering three aspects – the impact of lubricants on automobile safety, basic lubricant knowledge and the selection of vehicle lubricants – helping the audience gain a more intuitive and in-depth understanding of automotive lubricants and winning unanimous praise.
The participation of local core distributor Zhengzhou Guowei Co., Ltd. added vitality to the "Kunlun" booth: nearly 10 of its employees presented and promoted products on site and communicated with key customers such as 4S stores and driving schools taking part in the safe driving event, fully demonstrating the corporate image of a Kunlun Lubricants distributor.
Taking part in public welfare is the responsibility and obligation of "Kunlun Lubricants" as a national brand, and it is hoped that "Kunlun" can contribute to optimizing the environment for automotive safety in China!