'Care' Accompanies the Kunlun Tianwei Tour, Discovering Truck Drivers' Most Beautiful Road of Life

'Balanced protection, care along the way' has always been the core brand concept that Kunlun Lubricant upholds, permeating all products' target audiences. The large-scale Kunlun Tianwei campaign 'No Place Beyond Its Reach: Discovering the Most Beautiful Road of Life' is precisely a reflection of Kunlun Lubricant caring for the truck driver community and attending to consumer needs through concrete action.
China has roughly 40 million truck drivers, the most in the world. This huge, special group rarely enters the public eye and is rarely understood by the general public. They often make the cab their home, traveling to every corner of the country. Their daily life on the road, the degree of hardship, the dangers they face and their hidden health problems are far beyond what ordinary people can imagine, making truck driving one of the high-risk occupations. The Kunlun Tianwei campaign 'No Place Beyond Its Reach: Discovering the Most Beautiful Road of Life' extends Kunlun Lubricant's care for the vehicle to care for truck drivers and their families. The campaign builds a platform for truck drivers to show themselves, letting them freely display the joys of life hidden behind their hardships and the beautiful moments recorded on their arduous journeys.
'Although the mountains are as beautiful as ever, a sudden heavy rain made one lose the mood to enjoy the scenery.' Truck driver Wang Yuwei shared a scene from his journey. This is a true portrayal of truck drivers' lives. 'I am in the truck and you are at home, toiling hard for the family; though we never meet, in my heart I praise you; for the children and for the family, wife, you have worked hard too.' This is a doggerel verse written to his wife by truck driver Li Guang, who took part in the campaign. There are no elegant words and no neat format, yet it truly touches the heart. On such a campaign platform, truck drivers express their sincere feelings and display the beauty in their lives.
Surveys show that most truck drivers suffer from chronic gastritis, lumbar muscle strain, periarthritis of the shoulder, prostatitis, sleep problems, eye diseases and psychological problems. These widespread health risks among truck drivers have also become a focus of attention for Kunlun Lubricant. In the Kunlun Tianwei campaign 'No Place Beyond Its Reach: Discovering the Most Beautiful Road of Life', a special health care area was set up where professional staff took truck drivers' blood pressure and tested their eyesight and explained practical knowledge for preventing driving-related illnesses. Kunlun Lubricant sends truck drivers care and affection through concrete action, helping them travel a most beautiful road of life.
A truck is the truck driver's mobile home, and caring for truck drivers means helping them maintain this 'home' well. Truck drivers often carry heavy loads, and heavy-load operation aggravates engine wear and leads to insufficient engine power; in addition, the internal parts of engines that have run for many years are gradually aging, and there is more sludge and carbon deposit in oil passages than in a new vehicle. Shortening the maintenance cycle and using the right engine oil is the key to dealing with such problems. The full range of Tianwei products displayed during the Kunlun Tianwei tour embodies internationally advanced formulation technology, with extraordinary anti-wear and anti-oxidation properties, truly achieving all-round protection for trucks. 'This campaign not only has engine oils meeting China IV and China V standards, but also professional technicians to guide us on how to use oil, letting us feel the manufacturer's care first-hand,' said Mr. Yi, owner of a Dongfeng Duolika truck.
Through its own actions Kunlun Lubricant fulfills its promise of care for consumers, providing truck drivers with cost-effective Kunlun Tianwei products and supporting services in a spirit of continuous innovation, and through the large-scale Kunlun Tianwei campaign 'No Place Beyond Its Reach: Discovering the Most Beautiful Road of Life' it awakens more people in society to care for truck drivers so that they always travel on the most beautiful road of life.