Kunlun Lubricant Practices the Way of Harmonious Coexistence of People, Cars and Oil

Today, after many years of booming production and sales and rapid growth, China's lubricant industry has begun to slow down. Industry experts say that to lead the industry, lubricant enterprises face the proposition of green development.

People, cars and oil are important links that make up the automotive industry chain, and Kunlun Lubricant is actively exploring effective ways to maintain a balance among the three and promote harmonious coexistence. Kunlun Lubricant says that, as a leading brand in China's lubricant industry, it is actively instilling correct lubrication concepts and lubrication methods in the industries related to the automotive industry chain and in consumers, striving to find the rules of balance among people, cars and oil and sparing no effort to achieve the harmonious development of the automotive industry chain.

Harmony of car and driver: a lubricating heart caring for nimble travel

Lubricating the car and caring for car owners and drivers, as a philosophy of corporate production and marketing, runs through the development history of Kunlun Lubricant.

The care of harmony between car and driver has become a huge driving force for the advancement of the Kunlun brand.

This is how the people of Kunlun interpret the philosophy of care they actively advocate and strictly follow: outstanding quality providing the best lubrication state - care for machines; personalized service and a unique oil change experience - care for customers; advocacy of kinship marketing and enthusiasm for public welfare undertakings - care for society; low energy consumption, low pollution and recyclable packaging - care for the environment; and creating room for development and a pleasant working atmosphere - care for employees.

This is the solemn promise of Kunlun.

At present, in the international market the added value created in the production stage of lubricant products accounts for only 30 percent, while 70 percent of the added value comes from the R&D and marketing stages marked by the brand. Kunlun Lubricant adopts localized fit-for-purpose development criteria; from high-end products to special professional oils, and from bulk oils to packaged oils, it meets the needs of different customers with its diversified, multi-level products.

In building its terminal network, Kunlun Lubricant has actively entered urban auto repair and auto parts shops and developed large high-end market customers; it has set up club-style oil change workers' homes across the country, developed Kunlun members among taxi drivers, and regularly organizes members in the same city to take part in public welfare activities.

Improving lubrication and building an environment-friendly social image
While advancing brand integration, Kunlun Lubricant, proceeding from the perspective of benefiting people's livelihoods, actively promotes lubrication improvements and advocates environmental friendliness, making its contribution to building a resource-conserving society.

With its own formidable scientific and technological strength, Kunlun Lubricant develops clean fuel production technologies that meet increasingly stringent environmental regulations. It has successfully developed a fourth-generation gasoline detergent suitable for Chinese gasoline with high olefin content, and the development and application of this technology has provided technical support for supplying cities with clean gasoline. At the same time, Kunlun Lubricant's brand integration has also actively promoted improvements in base oil production processes. In base oil research and development, Kunlun's hydrocracked base oils represent a qualitative leap over ordinary mineral base oils, and lubricant products produced with this technology are more energy-saving and more environmentally friendly, and have been widely welcomed by consumers.

In addition, Kunlun Lubricant gives full consideration to many factors such as national conditions, climate, road conditions and vehicle conditions, and advocates rational lubrication. For example, Chinese vehicles are used for eight to twelve years, while in developed countries vehicles are generally used for three to five years; many regions of China are windy and dusty and traffic congestion is relatively serious, so the requirements for keeping engine components clean and preventing the formation of sludge and carbon deposits differ greatly from those in developed countries. For this reason Kunlun Lubricant has specially developed and produced lubricant products with leading technology that suit China's national conditions. Several years ago, Kunlun Lubricant began adding oil-soluble detergent dispersants to its formulations so that sand and dust and sludge in the lubricant are removed or turned into harmless suspensions. It has also developed lubricants with optimal viscosity for Chinese road conditions, in order to inhibit the formation of carbon deposits and sludge when motor vehicles drive in stop-and-go conditions on urban roads.

Through long-term lubricant technology research and development, PetroChina Lubricant Company has broken the monopoly of foreign technology and formed a series of internal combustion engine oils with environmentally friendly features based on its original salicylate technology, as well as the technology for the preparation and industrial application of extreme-pressure anti-wear additives and additive packages for gear oils based on original sulfur- and phosphorus-containing compound extreme-pressure anti-wear additives, putting itself at the front of the market.

In the new period of development, Kunlun Lubricant has put forward the professional concept of rational lubrication, which not only lays a solid foundation for the company's future development but also leads the industry into the era of green lubrication, guiding driving and riding groups to sort out scientific and rational consumption concepts and fostering the market together with users. Kunlun Lubricant says that, through its own practical actions, the company will continuously practice the way of harmonious coexistence of people, cars and oil and lead the industry toward a sustainable tomorrow.