Chongqing Kunlun Quick Oil Change Station Achieves Strong First Month

As of July 31, 2010, the Chongqing Nanping Kunlun Quick Oil Change Station had been operating for a total of 31 days. In its first month, the station served 125 vehicle visits and changed 391.7 liters of oil, generating cumulative sales revenue of 20,500 yuan and earning customers' praise as "professional, fast and enthusiastic in service." Since opening on July 1, the Chongqing Nanping Kunlun Quick Oil Change Station has leveraged its location inside the Chongqing Nanping gas station to focus on vehicles refueling there, distributing quick oil change promotional materials and actively promoting the Kunlun quick oil change business, drawing in consumers who came to refuel. The station gradually became the designated oil change and maintenance stop for customers of the Chongqing Nanping gas station, providing the guarantee for its strong first month. In addition, the station opened an "Enterprise Info Express" SMS platform and other channels to broaden its promotional reach, letting more customers learn about the Kunlun quick oil change business and raising the station's profile in Chongqing. The Chongqing Nanping Kunlun Quick Oil Change Station also attracted and retained customers by strengthening its internal capabilities. First, it established sound rules and regulations, strengthened management and improved efficiency. Second, it continuously raised its business level and developed skilled staff, providing intensive hands-on training for customer service staff and technicians to improve professionalism so as to better deliver professional, fast service. Third, it worked hard on service quality, moving customers with genuine care, introducing smile service and a technician greeter system, and offering considerate services such as free vehicle inspections for long-distance drivers, so that customers truly feel the care of "Kunlun Quick Oil Change." Summer is the off-season for the auto maintenance industry, yet the Chongqing Nanping Quick Oil Change Station bucked the trend and delivered strong sales performance, demonstrating the remarkable strength of the new quick oil change station model.