Kunlun Lubricant Ranks First in China in Overall Market Share

The number of state-certified products ranks first in the industry, and 27 products have won provincial or ministerial-level scientific research achievement awards. 'To meet SAIC's need for European-style premium sedans, we developed Kunlun ACEA A3/B3 engine oil specifically for them. Today, both factory-fill oil and after-sales service oil are our products,' Zhai Yuekui, Dean of the Lubricant Company's Dalian Technology Research Institute, told reporters happily. By the end of 2009, PetroChina Kunlun Lubricant Company had completed total sales of 1.8 million tons, achieved sales revenue of 13 billion yuan and reached an overall market share of 36 percent, ranking first in the industry. At the same time, the number of products certified by the state also ranked first in the industry, with 27 products winning provincial-level or higher scientific research achievement awards.
'Without understanding the market situation, one cannot effectively carry out R&D work. Kunlun oil for European-style cars is just one example of our approach of guiding R&D with the market and expanding the market with R&D,' said Liao Guoqin, General Manager of Kunlun Lubricant Company.
Over the past nine years, Kunlun Lubricant Company has continuously strengthened its awareness of crisis, competition and development, guiding R&D with the market and expanding the market with R&D, vigorously implementing a brand strategy, focusing on improving independent innovation capability, perfecting its scientific and technological innovation system, constantly conquering core and key technologies, and accelerating the transformation from made in China to created in China. High-quality Kunlun series lubricants have gone to the sky, to the sea and to the Antarctic, covering the national market and selling to Europe, America and the Middle East.
Kunlun Lubricant Company is the only specialized company in China integrating R&D, production and sales. To continuously strengthen its technological innovation capability, the company has established two strong technology research centers that closely track the world's high-end lubricant field and benchmark against internationally renowned brands such as Shell, Mobil, BP and Exxon, conducting R&D while catching up and leading through innovation, forming technological and brand advantages that competitors find hard to shake.
Innovation requires talent, and talent supports innovation. Kunlun Lubricant Company persists in implementing a talent strategy, cooperating with well-known domestic universities and colleges, establishing a postdoctoral mobile workstation, vigorously introducing high-level talent and continuously expanding its research team. Research personnel account for 17 percent of total employees, including nearly one hundred experts and PhDs. With high-quality talent as the main force, leaders of high-grade, refined and cutting-edge projects are fighting on the front line of R&D, promoting the sustained development of technological innovation.
Strengthening new product R&D oriented to the market has injected vitality and vigor into lubricant technological innovation. Kunlun Lubricant Company cooperated with the State Grid and internationally renowned transformer suppliers to develop DC ultra-high-voltage transformer oil, driving the technological upgrading of the entire domestic transformer oil industry, achieving a zero breakthrough in the application of domestic lubricants in the nuclear power field, capturing 80 percent of the high-end domestic market, rivaling internationally renowned brands, and exporting products to European and American markets.
Independent innovation has put Kunlun Lubricant on a fast development track. Kunlun keeps setting new goals, achieving the pattern of selling one generation, producing one generation and developing one generation. For hot-selling products, it insists on optimizing performance, reducing costs and improving competitiveness; for products in plant production, it works to adjust the structure, incorporate innovative elements and raise product added value; and for products under development, it aims at the technological high ground and raises the product conversion rate. At the South Pole, where temperatures reach minus 50 degrees Celsius, the lubricant used by the Xuelong research vessel and snow vehicles is the ultra-low-temperature combination oil developed by Kunlun.
Advancing into new fields, developing new products and seizing new markets are distinctive features of Kunlun Lubricant Company. With the development of environmental protection and alternative energy, Kunlun has extended its R&D reach to wind power generation, methanol gasoline and other fields, successfully developing green lubricants - dedicated lubricating greases - which have replaced imported products and are widely used by the new energy industry.
'Striving to match the enterprise's technological innovation capability, product profitability and market control capability with PetroChina's resource advantages, influential position and economic strength is the unremitting driving force behind our scientific and technological R&D,' summarized Xu Yuanke, Party Secretary of the Lubricant Company.