On May 18, 2017, while the eyes of the world were still focused on China and on the "Belt and Road", PetroChina's lubricant company and PetroChina's Shandong Marketing Company signed a strategic cooperation agreement in the beautiful spring city of Jinan. The signing of this strategic cooperation agreement signals that cooperation between the two sides will open a new chapter.
Liu Dexiang, General Manager and Party Committee Secretary of the Shandong Marketing Company, Zhou Qiang and Yuan Ruisen, Deputy General Managers, Xiao Hongwei, General Manager and Party Committee Secretary of the lubricant company, Sun Shuhao, Deputy General Manager, and more than 20 people from the relevant departments of both sides attended the signing ceremony. The two sides reached consensus on many aspects, including developing institutional customers, selling vehicle accessory products, developing PetroChina's internal market and jointly advancing automotive service business.
Before the signing ceremony, the two sides held in-depth business exchanges. Sun Shuhao, Deputy General Manager of the lubricant company, introduced the lubricant company's development strategy and central work and looked ahead to the next stage of cooperation between the two sides; Zhou Qiang, Deputy General Manager of the Shandong Marketing Company, reviewed the earlier cooperation between the two sides, summarized the highlights of the work and put forward the working approach of "selling the full product category, developing all regions and cooperating in all respects" to ensure the implementation of the strategic cooperation agreement.
After the signing ceremony, Xiao Hongwei, General Manager of the lubricant company, gave an in-depth analysis of the lubricant company's development strategy. Mr. Xiao said that the lubricant company's new positioning is to strengthen technology, optimize service and build a bigger brand. The development of the lubricant market must rely on the dual drive of provincial companies and social channels, and a reasonable sales model should be determined according to the wishes of provincial companies; the lubricant company's main job is to provide good technical service and good service to provincial companies, supplying all the technical exchange and technical service needed in the process of selling products and signing contracts. Shandong has large demand for lubricants, and the Shandong Marketing Company has strong capabilities and a good management foundation; these are advantages and favourable conditions for cooperation between the two sides.
In his speech, Mr. Xiao also mentioned that vehicle lubricants need a platform for selling products, and that platform is the automotive after-sales service outlet. The lubricant company plans to establish automotive after-sales service outlets nationwide this year, and we likewise hope to cooperate with the Shandong Marketing Company to build our own terminal outlets in various forms at service stations and in communities.
Liu Dexiang, General Manager of the Shandong Marketing Company, affirmed the earlier work of both sides and said that through the signing of the strategic cooperation the Shandong Marketing Company had gained three kinds of support in lubricant sales. First, professional support: whether in terms of business knowledge or service to end customers, lubricant sales require professional support, which can make customers trust us more. Second, strength support: at present some channels of the Shandong provincial marketing company need optimizing and perfecting, and it can fully draw on the lubricant company's sales strength and professional training. Third, direction support: Mr. Xiao's speech and Deputy General Manager Sun Shuhao's business introduction have pointed out the direction for the Shandong Marketing Company's lubricant business, and the next step is for both sides to work together around the strategic goals drawn up by the lubricant company in areas such as the sale of vehicle accessory products and the building of their own terminals.
Standing at a new starting point, the signing of the strategic cooperation agreement carries the expectations of both sides for expanding the market and developing together, and lays a solid foundation for all-round in-depth cooperation between the lubricant company and the Shandong Marketing Company.



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