Getting Close to Truck Drivers: Kunlun Tianwei Launches National Tour

On March 16, 2015, the Kunlun Tianwei 'No Place Beyond Its Reach: Discovering the Most Beautiful Road of Life' caravan tour organized by Kunlun Lubricant officially started in Guangzhou. The campaign will cover 26 cities nationwide over three months with 70 roadshows in total, focusing on the truck driver community and bringing them genuine care. It is understood that drivers who take part in the 'Take Photos to Win a Truck' app and the official campaign website activities and upload photos will have a chance to win the grand prize of a truck tractor worth 400,000 yuan.
As a representative of national brands, Kunlun Lubricant has always started from caring for consumers, developing products truly suited to Chinese road and vehicle conditions while also bringing consumers care. This campaign aims to build a platform for interacting with truck drivers and, through the life photos they upload, to show their real lives; at the same time, through rich and colorful interactive games and performances, it brings them all-embracing care. At the launch ceremony, Sun Shuhao, deputy general manager of PetroChina Lubricant Company, said: 'Kunlun Lubricant has always regarded caring service as its core corporate value. Honoring our commitment to care for consumers, we will, with a spirit of continuous innovation, provide truck drivers with quality Kunlun Tianwei series products and a rich range of supporting services, so that truck drivers always travel on the most beautiful road of life.'
Professional on-site guidance teaching truck drivers maintenance secrets
During the roadshow, Kunlun Lubricant will not only bring truck drivers rich interactive games and wonderful performances, but will also provide professional maintenance guidance on site, so that drivers gain a deeper and more comprehensive understanding of truck maintenance and of how to choose and use oil. As a leading domestic lubricant brand, Kunlun Lubricant understands China's road and vehicle conditions in depth and continually innovates and upgrades its Kunlun Tianwei series products to meet the real needs of Chinese truck drivers.
It is understood that, in order to meet the challenges of China's current transport situation and industrial upgrading, Kunlun Lubricant is committed to making improved anti-wear performance the main direction of product design, helping vehicles maintain superior performance even under extremely harsh driving conditions while effectively controlling the repair costs of core components, bringing truck drivers higher economic returns.
Take a photo for a chance to win the 400,000-yuan truck grand prize
It is worth mentioning that this campaign uses 'Take Photos to Win a Truck' as its special slogan. Truck drivers can register on site, download and install the 'Take Photos to Win a Truck' app, take photos reflecting truck drivers' lives and upload them to the app; once uploaded successfully, they have a chance to be shortlisted for the 'most beautiful attitude to life' award, and the final two winning drivers will each win a truck tractor worth 400,000 yuan, fulfilling a truck driver's dream of owning a vehicle.
Kunlun Lubricant sincerely hopes that, by advocating care, it will inspire truck drivers' enthusiasm for work and life; and that, through this campaign, more people will begin to pay attention to the truck driver community, understand their hardships and difficulties on the road, respect their work and care about their lives.
'Based on ultimate anti-wear protection, Kunlun Lubricant continuously practices caring service, extending care for the vehicle to care for drivers and their families. Kunlun people believe that, through continuous effort and innovation, Kunlun Tianwei series products will become the most loyal companions on the road of life for truck drivers,' said Sun Shuhao, deputy general manager of PetroChina Lubricant Company.
For more campaign details, please visit the official campaign website www.kunluntianwei.com or follow Kunlun Tianwei's official Weibo and WeChat accounts for the latest information.