A Perfect Collision with Fashion Trends! Kunlun Lubricant Brand Experience Day Opens in Fourteen Cities Simultaneously

“My motherland and I can never be parted…” On May 11, in 14 cities — Beijing, Shanghai, Guangzhou, Xi'an, Chengdu, Lanzhou, Daqing, Kunming, Karamay, Wuhan, Nanjing, Jinan, Xiamen and Dalian — the song “My Motherland and I” rang out simultaneously at fashionable photo spots. Amid the heartfelt singing, the “Kunlun Lubricant Brand Experience Day” activity began. Through creative flash-mob performances of “My Motherland and I” and distinctive fun interactions, this event showcased the unique charm of the Chinese brand “national trend.” The event booths attracted trendy passers-by and the attention of many media outlets.
Leaders of PetroChina Lubricant Company take part in the Beijing station activity
In fashionable places, Kunlun Lubricant flashes the extraordinary charm of a national brand
This Kunlun Lubricant Brand Experience Day event was held in response to the state's call for “China Brand Day” on May 10 every year, and to build quality Chinese brands. Kunlun Lubricant likewise chose fashionable locations in 14 cities nationwide, including Beijing Sanlitun, Shanghai Global Harbor and Guangzhou Victory Plaza, to stage the flash-mob performance of “My Motherland and I,” and set up different experience zone modules to let audiences get close to Kunlun Lubricant and show off its brand charm.
Kunlun Lubricant Brand Experience Day booth in Guangzhou
At 11:30, 14:30 and 16:30 on the day of the event, the booth areas in the 14 cities simultaneously launched the flash-mob activity, with Kunlun Lubricant employees and audience members singing “My Motherland and I” together and instantly pushing the atmosphere to a climax. Within the singing, Kunlun Lubricant also combined with the fashionable art of rap, using creative forms to showcase its glorious history: producing New China's first drop of lubricant, and becoming the lubricating force behind major projects such as China's high-speed rail, the Liaoning aircraft carrier, National Day parades and Antarctic scientific expeditions. The flash-mob activities drew enthusiastic approval from audiences.
Besides the flash-mob activities, at the brand day venue Kunlun Lubricant also arranged rich interactive activities in the experience zones. For example, at the activity site in the north area of Taikoo Li Sanlitun in Beijing, five experience zones were set up: a central bar, a chronicle photo wall, a VR game experience zone, a hand-painting interactive wall, and a 70th anniversary tribute photo area and Kunlun Lubricant mailbox. The five experience zones had different functions and offered different gift rewards, letting audiences enjoy themselves. At the chronicle photo wall, audiences learned about Kunlun Lubricant's important role in the motherland's development; at the hand-painting interactive wall, audiences guessed things in daily life related to lubricants, and under professional explanation everyone discovered that lubricants are almost everywhere and closely tied to daily life; at the VR game experience zone, the trendiest VR games drew praise from audiences; and at the 70th anniversary tribute photo area and Kunlun Lubricant mailbox experience zone, people dropped their blessings for the motherland into the Kunlun Lubricant mailbox in the form of postcards.
Interactive experience zone
The on-site activities were rich in content and trendy and fun, also drawing the attention of many celebrities. The famous billiards player Pan Xiaoting appeared at the Beijing Sanlitun activity site, took part in the flash mob with everyone and joined related interactive activities, speaking highly of the creativity and format of this Kunlun Lubricant Brand Experience Day.
Pan Xiaoting takes part in the Beijing station activity
Building a strong brand nation: a “time-honored name” becomes a national trend!
The State Council issued a related call to designate May 10 every year, starting in 2017, as “China Brand Day,” aiming to vigorously promote well-known independent brands, tell the story of Chinese brands well, and raise the influence and awareness of independent brands.
Guided by this call to build Chinese brands, in the past two years Chinese brands have developed faster and more innovatively, and have become more youthful and international. The national-trend culture became an instant hit, and “Chinese time-honored names” such as the Palace Museum, Li-Ning and Hongqi also brought forth the new from the old, dazzling everyone while demonstrating Chinese brands' outstanding strength and creativity and originality no weaker than others'.
Kunlun Lubricant creative gifts
The display wall of Kunlun Lubricant's contribution to the development of New China
As the “time-honored name” of the lubricant industry, Kunlun Lubricant has accompanied the motherland forward from the day it produced China's first drop of lubricant. Responding to the state's call for “China Brand Day,” the company organized this Brand Experience Day, breaking away from its former high-profile brand impression and, with interesting forms, interesting content and the trendiest locations, approaching the public at zero distance, expressing love for the motherland together, popularizing lubricant knowledge together and discussing fashion elements together — truly becoming present everywhere around everyone. Kunlun Lubricant is a brand under PetroChina, a Fortune Global 500 company; through this collision with fashion trends it refreshed perceptions of state-owned brands and presented a fashionable new image of the PetroChina brand. Coincidentally, next to the Kunlun booth in Beijing Sanlitun was the booth of People's Daily's “Running China” activity, also presenting national-trend culture in a fashionable, novel and interesting way. China's traditional brands are together completing their transformation with vibrant energy and showing people their unique charm.
Kunlun Lubricant rehearses at the People's Daily booth
Protection is always at hand. Lubricants are indispensable products for industry, national construction and people's daily lives, and play a major role in national development and people's lives. It is reported that, starting this year, Kunlun Lubricant will hold a “Brand Experience Day” activity every year around “China Brand Day,” focusing on building a quality national brand. This will let everyone understand national brands, recognize national brands and like national brands, and more actively present the good image of Chinese brands and their attitude of advancing with the times to the outside world, pushing Chinese brands toward the world