On December 14, 2023, themed Working Hand in Hand for Win-Win Results and Looking to the Future with One Heart, Kunlun Lubrication's first dealer conference was held in Guangzhou, focusing together on industry development trends, aiming at the strategic goals of the new year, and vigorously opening a new chapter in Kunlun Lubrication's high-quality development.
In 2023, the Lubricant Company thoroughly implemented the three major positioning of strengthening technology, optimizing distinctive features and expanding scale, and its sales scale reached the best level in history. This conference was Kunlun Lubrication's first dealer conference and also an important event decided upon during the key period when the company is fully implementing the 14th Five-Year Plan. It fully demonstrated the good spiritual outlook of Kunlun Lubrication's partners; it was a grand event focusing on exchanges, efficient and pragmatic, with a strong atmosphere of innovation, and also a milestone that once again sounded the horn of forging ahead and strode forward toward a new journey.
Ma Zongli, Executive Director and Party Secretary of the Company, attended the meeting and delivered a speech, and Deputy General Manager Ma Zhenhang delivered the keynote report Working Hand in Hand for Win-Win Results and Looking to the Future with One Heart. Zhao Kui, Deputy President of the Head Office of Kunlun Bank, and 64 outstanding dealer partners from all over the country attended the meeting.
In the keynote report, Ma Zhenhang introduced in detail the basic situation of Kunlun Lubrication, comprehensively reviewed the key business work of 2023, profoundly analyzed the opportunities faced and the problems that exist, and arranged and deployed the goals and key work for 2024. He said that Kunlun Lubrication is willing to work hand in hand with dealer partners to look to the future with one heart, open up new tracks in the lubrication business and create new achievements together.
In his concluding speech, Ma Zongli said that dealer partners are an important extension of PetroChina's lubricating oil sales business, and they must always think together, stand together and work together with Kunlun Lubrication, resolutely put an end to actions such as price wars, counterfeit goods and cross-region dumping, jointly safeguard the market environment, and with product confidence, technology confidence, value confidence and brand confidence as their foundation, give play to their own advantages, and have both the confidence and the ability to take the initiative in the ever-changing and fierce competition, reshape the industry's leading advantages, and continuously, with the new development and new heights of Kunlun Lubrication, bring partners new momentum, new opportunities and new performance.
On the basis of doing a good job in traditional markets, dealers should fully understand the development trends of emerging industries, future industries and new quality productive forces, plan ahead and actively lay out in markets such as hydrogen energy, solar energy, energy storage, data centers and new energy vehicles, and open up and contend for a second growth curve. They should keep pace with the times, change their concepts, accelerate the transformation of their business positioning, establish sales teams that understand the market and know how to serve, and develop markets and maintain customers together with Kunlun Lubrication, building a marketing management model and enhancing core competitiveness and core functions. They should fully release the three major potentials of Kunlun Lubrication, namely its quality advantages, technological advantages and brand advantages, and establish a development direction of a value community. Kunlun Lubrication will also continue to empower them, strengthen product technical service training, intensify plan management, channel management and price management, carry out more vigorous survival-of-the-fittest selection, cultivate and expand a group of dealer partners with strength and pioneering ability, and take the road of Kunlun Lubrication's high-quality marketing.
The conference shared the Vehicle Lubrication Solutions in the China VI Era; Kunlun Bank Co., Ltd. gave a Kunlun Bank Financial Product Promotion; and representatives of three outstanding dealers, Sichuan Runhongxiang Trading Co., Ltd., Nanjing Honghan New Material Technology Co., Ltd. and Nantong Meidie Technology Co., Ltd., shared classic cases. The conference commended and presented honorary awards to outstanding dealers who achieved outstanding performance in market competition in 2023. At the end of the meeting, participants held group business discussions.
A new starting point and a new journey. Kunlun Lubrication will join hands with dealer partners to stay true to the original aspiration, press forward with determination, and jointly create a better future for Kunlun Lubrication!











น้ำมันเครื่องสังเคราะห์แท้
น้ำมันเครื่องยนต์ดีเซล
น้ำมันเกียร์
น้ำมันเครื่องมอเตอร์ไซค์