Kunlun Lubricants made an appearance at the Third Shopping Festival of China Petroleum Kunlun Haoke, part of the Central SOEs Consumer Assistance Joint Action.

On June 14, the third shopping festival of China National Petroleum Kunlun Haoke, part of the central state-owned enterprises’ consumer assistance initiative, opened in Chongqing. Kunlun Lubricants showcased a variety of lubricating oil products at the event, demonstrating through product displays and presentations the corporate responsibility and fresh image of a national brand contributing to rural revitalization.
The Kunlun Goodwill Shopping Festival is a series of events launched by PetroChina in 2021 for its non-fuel business to meet customers’ demand for convenient, worry-free, one-stop shopping. With the theme “Goodwill Oil Gifts Enrich Life,” this year’s Shopping Festival takes into account customers’ daily living and travel patterns, as well as consumption occasions such as summer travel and the back-to-school season. It features promotions on more than 600 products from leading brands across 10 popular categories, including food and beverages, personal care products, and daily necessities. During the three-month event, online and offline platforms will continuously launch a series of special offers, ensuring that consumers genuinely enjoy the benefits of comprehensive “people, vehicles, and life” services.
At this event, a range of products, including Kunlun Tianrun fully synthetic high-performance engine oil, Kunlun agricultural machinery-specific diesel engine oil, Kunlun Tianwei diesel engine oil, Kunlun Scorpio motorcycle oil, Kunlun Star glass care fluid, and Kunlun Star diesel multifunctional additive, made a concentrated appearance. Kunlun Lubricants staff provided on-site explanations of the products, attracting widespread attention from exhibitors. Relevant partners, key customers, and suppliers stopped to communicate, and cooperation intentions were reached on site.
At the event, Kunlun Lubricants interacted with exhibition visitors through activities such as the golden egg smashing game and fun photo opportunities, showcasing the brand image and conveying the brand’s warmth.
Kunlun Lubrication is part of China National Petroleum Corporation (CNPC) and is a provider of lubricating products and service solutions integrating production, R&D, sales, and services. As the “national team” in China’s lubrication sector, Kunlun Lubrication’s products cover more than 700 varieties across 19 major categories, including internal combustion engine oils, gear oils, hydraulic oils, lubricating greases, automotive auxiliary products, metalworking fluids, marine oils, and additives. It has received all national-level awards in the lubrication industry, solved global challenges in lubrication technology such as scuffing resistance at high speeds, micropitting resistance under extreme pressure, and oxidation resistance at high temperatures, broken several international monopolies, filled gaps in the domestic market, and become the official lubricating oil for the Beijing 2022 Winter Olympics and the designated oil for successive National Day military parades. It provides lubrication services across the entire industry and field for major national projects and equipment, including wind power, nuclear power, aircraft carriers, high-speed rail, ultra-high voltage, and robotics.
In recent years, Kunlun Lubricants has continued to innovate in response to market demand. Relying on its outstanding independent R&D capabilities, it has continuously upgraded its products, diversified its marketing approaches, and innovated its service models. Through technological innovation, it has steadily strengthened its core competitiveness and, with high-quality products and thoughtful services, gained high recognition for its products from consumers, customers, and partners, enhancing brand awareness and influence.
In the future, Kunlun Lubricants will serve as “China Petroleum’s image card,” remain market-oriented, continuously launch high-quality products and services tailored to consumer needs, actively contribute to rural revitalization, promote consumption upgrading, facilitate the domestic and international dual circulation, and drive the high-quality development of the industry.