Kunlun Lubricant and SAIC Motor Appear Together at the Shanghai Auto Show

At the Shanghai International Auto Show, which officially opened on April 20, Kunlun Lubricant joined hands with SAIC Motor to meet the public in Hall 8.1H of the 'four-leaf clover' National Exhibition and Convention Center, showcasing their respective flagship products.
During the show, Kunlun Lubricant displayed the Kunlun brand and its products at SAIC Motor's 'Chexiang Platform' booth. Kunlun Lubricant hopes to use the opportunity of the auto show to meet and communicate directly with consumers, establish a channel for promoting the brand and Kunlun products, and further enhance Kunlun Lubricant's recognition and influence.
Kunlun Lubricant is a front-runner in the domestic lubricant industry and SAIC Motor is a major domestic vehicle manufacturer; on the basis of their existing overlap in the auto market, this joint appearance at the Shanghai Auto Show raises their strategic cooperative relationship to a new level.
It is understood that PetroChina Lubricant Company's cooperation with SAIC Motor began in 2005. Their cooperation has achieved the synchronous development of new models and new lubricants and successfully advanced the promotion and use in the domestic market of lubricants meeting European ACEA standards. Over the years PetroChina has repeatedly won SAIC Roewe's title of annual excellent supplier. 'SAIC Motor is an important strategic partner of Kunlun Lubricant; Kunlun Lubricant has always supplied its factory-fill oil for new vehicles, and the products have been highly recognized by SAIC Motor.'
Kunlun Lubricant appears at the Shanghai Auto Show
At this Shanghai International Auto Show, Kunlun Lubricant focused on showing visitors its high-end product, Kunlun Tianrun KR9-T fully synthetic high-performance engine oil. This oil uses fully synthetic technology base oils, giving it super-strong anti-wear properties and high-temperature detergency and providing comprehensive, ultimate protection for high-performance engines, fully meeting the needs of SAIC Motor's European-style premium sedans. Mr. Xu, a Shanghai car owner who paused in front of the large screen playing the Kunlun Tianrun KR9-T promotional video, said: 'After watching the video I have a new understanding of Kunlun products. I never expected Kunlun products to perform so well. In future I will certainly use Kunlun lubricant products and stand up for the national lubricant brand.'
The Kunlun Tianrun KR9-T promotional video playing in the exhibition area
According to the person in charge at Kunlun Lubricant, because Kunlun Lubricant has many by-products, the messages it conveys are rather scattered, resulting in relatively low consumer recognition of Kunlun products. In terms of product quality, however, Kunlun Lubricant strictly follows unified international product standards, so its product quality will never be inferior to any international brand. 'The lubricants used in the models produced by SAIC Motor are made by Kunlun, and this alone is enough to prove the guarantee of Kunlun Lubricant's quality,' the person in charge said.
It is understood that the 'Chexiang Platform' e-commerce platform established with capital from SAIC Motor mainly targets the automotive aftermarket services market. Sun Pengcheng of the platform's marketing department believes that Kunlun Lubricant is an outstanding player in the domestic lubricant industry, providing not only quality oil products and services but also rich oil supply channels. SAIC Motor has strong brand influence and a high market share in the domestic auto industry. Joining hands is a model of cooperation between strong partners, and by integrating the two sides' advantageous resources it can explore an effective model for further expanding the scope of cooperation. He said: 'SAIC Motor's participation in the auto show follows a B2C model, so having Kunlun Lubricant appear in SAIC Motor's exhibition area lets consumers see Kunlun products and can increase their recognition and acceptance of them.'
As a representative of an independent national lubricant brand closely linked to the automotive industry, Kunlun Lubricant is always committed to developing strategic cooperative relationships with companies related to the automotive industry, which brings better customer and commercial value while also driving the industry forward. In future, Kunlun Lubricant will further expand strategic cooperation with other enterprises in brand, technology, service and channels, working together to provide consumers with better products and more professional service.