On 23 October, two model "Kunlun Haoke" convenience stores built at a cost of 800,000 yuan opened at the Gaoxin and Liangyuan service stations in Kunming, as the Southwest Sales Company entered the rapid implementation phase of its strategic plan to make non-oil business a new profit growth driver.
Eighty-four of the Southwest Sales Company's 508 service stations have launched non-oil business. To speed up that business, the company set up a dedicated leadership team and a non-oil business centre at the end of last year and sent relevant departments and staff to conduct repeated surveys of service stations and surrounding markets; taking its own circumstances into account, in early April this year it rolled out a three-step strategic plan for non-oil business: 2008-2009 for standardizing existing service stations, 2010-2013 for pursuing scale and brand effect, and full profitability in 2013.
According to the managers of the Gaoxin and Liangyuan stations, their non-oil business previously generated annual sales of roughly 600,000 to 800,000 yuan. The newly built "Kunlun Haoke" stores highlight a philosophy of "enjoying service" and carry as many as 2,000 product lines. It is understood that before the end of this year, 84 "Kunlun Haoke" convenience stores will open one after another across the Southwest Sales region.
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