Ultra-Long Lasting, Enjoy the Journey | Kunlun Lubricant Ultra-Long Mileage Solution Launch Conference Held

On August 23, Kunlun Lubricant held the “Ultra-Long Lasting, Enjoy the Journey” ultra-long mileage solution launch conference at the New Century Global Center in Chengdu, Sichuan. At the conference Kunlun Lubricant launched an ultra-long mileage solution for road logistics transport — a one-stop “product + service” solution that can effectively solve the pain points of road logistics transport and achieve the goal of reducing costs and increasing efficiency. At the same time, Kunlun Lubricant announced its brand strategic transformation from “Kunlun Lubricant Oil” to “Kunlun Lubricant.”
Mr. Fu Bin, general manager of PetroChina Sales Company, gives the opening speech
“Product + service” achieves money savings, time savings and higher attendance rates
At present, with China’s economic development and the deepening of the “Belt and Road” strategy, China’s road logistics transport market exceeds 5 trillion yuan in scale with more than 20 million vehicles, ranking first in the world. But logistics costs account for 16% of GDP, far higher than the 10% of developed countries. In response, Kunlun Lubricant launched the ultra-long mileage solution. The solution includes long-life lubricant products and numerous lubrication services, covering the lubrication needs of the entire logistics transport cycle and solving users’ lubrication problems in a comprehensive, integrated way.
Three major products of the ultra-long mileage solution
The Kunlun Lubricant ultra-long mileage solution mainly includes three long-life products: D12 long-life diesel engine oil, MTF18 long-life manual transmission oil and GL-5+ long-life heavy-duty vehicle gear oil. The three products lead in technology; not only do they apply to a wide range of regions, they also have outstanding performance, effectively controlling oil viscosity growth and piston deposit formation, saving maintenance costs and improving vehicle operating efficiency. Besides long-life products, the solution also provides expert technical support, supporting fleet fuel cards, oil monitoring and same-mileage oil changes and many other lubrication services; products and services complement each other for twice the result with half the effort.
According to calculations, compared with the traditional model, the ultra-long mileage solution can save more than 5,000 yuan per vehicle per year in maintenance costs and raise the oil change interval to 120,000 kilometers, saving the time cost of oil changes and truly achieving money savings, time savings and higher attendance. At the same time, the solution can be conveniently purchased both online and offline and applies to individual users and fleet users.
Three major selling points of the ultra-long mileage solution
Brand strategic transformation: from product manufacturer to solution provider
Kunlun Lubricant is the lubricant brand under PetroChina and an outstanding representative of China’s national brands, having made major contributions to China’s military, national defense and indeed the entire national economy and people’s livelihood. Many major national projects — designated oil for the National Day parade, oil supply for Long March rockets, oil supply for the “Liaoning” aircraft carrier, oil supply for the Antarctic research station and oil supply for “Fuxing” EMU trains — all involve Kunlun Lubricant. At the same time, as a leader in China’s domestic lubricant industry, Kunlun Lubricant’s products and services reach many fields of people’s livelihood such as transport, manufacturing and construction, making great contributions to society and people’s livelihood.
At this conference, Kunlun Lubricant announced a brand-new brand upgrade, clarifying the brand strategic transformation from “Kunlun Lubricant Oil” to “Kunlun Lubricant,” from a product manufacturer to a “product + service” comprehensive solution provider, achieving the transformation from production-oriented to service-oriented and from business-oriented to platform-oriented. It officially announced the brand slogan “military-grade quality, a pillar of the great nation,” taking caring for people’s livelihood, leading the industry and supporting the country as its mission, forming ecological and intelligent operations and becoming the lubrication expert at consumers’ side, narrowing the emotional connection with consumers and enhancing understanding and recognition. Mr. Fu Bin, general manager of PetroChina Sales Company, said: “The three independently developed products D12, MTF18 and GL-5+ launched by the lubricant company, together with the considerate services of oil testing and long-life filters, and relying on the integrated ‘fuel, card, non-oil, lubricant’ service of the PetroChina sales system, meet consumer needs more comprehensively, more efficiently and more humanely.”
Release of the Kunlun Lubricant brand strategic transformation
Kunlun Lubricant’s brand-new brand strategic transformation leads the industry with a one-stop solution, marking that Kunlun Lubricant has entered a new stage of development, better adapting to the rapidly developing new market environment and responding with a brand-new model to the new market demands of green energy saving and efficient cost reduction, escorting the country’s economic development.
“Ultra-Long Lasting, Enjoy the Journey” Kunlun Lubricant ultra-long mileage solution
Scene of the launch conference