Gong Weijun Visits the Northwest Sales Branch for Research

From July 21 to 24, Gong Weijun, the company's deputy general manager, and his party visited the Northwest Sales Branch for research, heard a report on the branch's industrial oil and specialty oil sales work in the first half of the year, held discussions with some distributors and took part in the first-half exchange meeting of the Xi'an Transformer platform enterprises.
Gong Weijun affirmed the work the Northwest Branch had done earlier and set out requirements for its industrial oil sales. First, it must set goals and build confidence, determine its development targets and sales volume, have clear monthly work targets and carry them through to every end-user enterprise with persistence. End-customer sales must be properly aligned with plans, taking the large before the small and the easy before the difficult, in order to improve the company's operating efficiency. Second, it must serve existing users well, carry out in-depth development, determine the direction of substitution and work through each one thoroughly and in detail to expand market share. Third, it must draw up development plans and targets for new customers by analysing their current situation and the market. Fourth, it must keep continuous watch on locally produced oil and recognize that both the quality and the service of locally produced oil have improved considerably compared with the past, which will deal a heavy blow to sales of Kunlun oil, so the matter must be studied carefully and countermeasures found. Fifth, it must actively promote premium products such as HML and KTL to build the Kunlun brand image.
Gong Weijun and his party also visited some distributors in Gansu and Shaanxi, learning about and grasping the difficulties they face and the problems that need to be solved at company level, and offering suggestions on how distributors can secure their existing markets.
Afterwards, Gong Weijun and his party went to the Shaanxi area to study specialty oil sales work, affirmed the Northwest Sales Branch's specialty oil sales work and gave guidance on follow-up market maintenance for transformer oil and on the transformer oil delivery business.
In Xi'an, Gong Weijun and his party attended the company's first-half 2015 work exchange meeting with the China XD Transformer platform. Gong Weijun said that in the first half of the year the Lubricant Company had cooperated well with the XD Transformer platform and its affiliated enterprises and that both sides were satisfied. He hoped that in future work they would further strengthen communication and exchange, give full play to their respective industrial and resource advantages, enhance mutual trust and cooperation, expand room for survival and jointly plan better development for their enterprises. Relevant staff of the company's Industrial Oil Department, Specialty Oil Department, the Industrial Oil Department of the Southwest Sales Branch and the Northwest Sales Branch accompanied the research. (Reported by the Northwest Sales Branch)